WTF is PMM mode?

Season three started a few weeks ago and we wanted to THANK YOU!

Thank you for being a subscriber

Thank you for putting up with our bad jokes

Thank you for being a misfit 🙏

Today, we’re showing you who’s going to be on Season 3, and what happened at Drive by Exit Five 👀

Welcome to the next episode of Dying 4 Influence. The weekly newsletter for misunderstood B2B product marketers.

Know how the best PMMs operate in B2B. Get a dose of knowledge to stand tall in a sea of unseasoned marketing.

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😎 WTF is PMM Mode?

If you’ve been on LinkedIn in September, you’ve probably heard about founder mode.

Well, let’s say that we went PMM mode in Burlington a few weeks ago 😎

If you’re following us on social, you’ve probably seen our season 3 teaser.

Well, if not here’s the TLDR:

“We all went to Vermont, wore wigs to go incognito at a B2B marketing event since…We’re Not Marketers! (hey, that’s the name of the show 🤓)”

And basically, we asked 25+ B2B marketers at Drive two questions:

1. How would you describe product marketing in one sentence?

2. Are product marketers, actually marketers?

Everyone has a different understanding of PMM

It creates an environment that will always change based on the relationship with the product team, but also how valuable they think this role can be.

Here’s what people said:

So, the data doesn’t lie but stay tuned because next week, we’re showing you the exact results of who said what.

Now, it’s time for some podcasts 🎸🎸🎸🎸

🎙Featured Episode:
_{Are Product Marketers the Future CMOs? w/ Jeff Chase}

Whether you're a PMM ready to shake up your organization or just curious about where this role is headed, this convo is one you don’t want to miss:

• PMMs vs. Marketers: Jeff’s surprising take on why product marketers aren’t really marketers.

• The Future CMO Pipeline: Why Jeff believes product marketers are primed to become the next generation of marketing leaders.

• The Art of Brand Storytelling: How product marketers can elevate their influence by mastering brand marketing collaboration.

• Hiring Hacks: Jeff’s refreshing approach to recruitment, and why he believes hiring managers have a deeper responsibility than you think.

• Copycats Beware: How to stay a step ahead of competitors who love to swipe your messaging.

Check the episode here

✨ What’s cooking for season 3?

Every new season, we’re always trying to bring new guests that would be valuable for PMMs.

For season 3, you’re getting the queen of positioning, content marketing to dominate, AI for product marketing, 2 Gartner analysts, and a lot more!

We’ve already had most of these interviews and we’re excited to show you the rest!

If you know anyone you would love to get on the show, reply to this email. In the meantime, check out past episodes from this season:

To listen to Megan Pratt's episode

To listen to Jarod Greene's episode

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