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What’s your “information diet” on PMM
What you scroll (and consume) today might hinder your career growth, tomorrow.
Zach Roberts & Gab Bujold
May 31, 2024
Studies suggest three positive remarks to wipe out ONE negative putdown you receive. Meaning one fuckup can far outweigh your two small wins.
Celebrate your wins! What you tell yourself, matters.
It could mirror the company you put yourself in. Quality feedback or crap critiques — what keeps you showing up everyday?
Surround yourself on what brings out your best.
Hey and welcome to the 5th episode of Dying 4 Influence Newsletter. The weekly scoop to be a more relevant PMM in B2B, so much so you don’t use corny lingo like rizz or potato to relate to your Gen Z cousins.
Today’s newsletter is NOT sponsored by Yerba Mate
The unofficial drink of choice for non-marketers. Who wants a La Croix when your CEO sends you on a lead run to ZoomInfo?
Dare to be different with YERRBBAA MATTTEEEEE!
Are you a “marketer” in product marketing?
That won’t matter soon, if you’re a passive learner. Sitting in the passenger seat of your company’s L&D program.
90% PMMs today don’t have formal training. And, 67% reduction in L&D headcount in last four years within big companies. (Source: Harvey Lee)
Meaning more startups will follow trend. Their average exec justification being:
“This is how L&D is ran at Amazon and Apple.”
Virtually nonexistent.
Best ideas come with “pen and paper” (and glass of Yerba Mate)
Good PMMs are active learners.
Knowing company tenure alone won’t guarantee career growth, anymore.
(Launching) podcasts and (developing) newsletters. Launch & Development: the new L&D for good PMMs.
If neither can be done, one more approach does exist.
Build “self-learning” feedback loops.
It might work for you.
Learn new experience
Talk and write it into deeper understanding
Practice it in your work
Teach one person for mastery
Here’s how we used it last month to build notmarketers.com from scratch.
With no coding experience.
👩🏽🏫 Learn a new experience
Got inspired to get paid version of GPT from an Exit Five podcast episode — check it out.
Discovered Webflow GPT from there.
✍🏾 Talk and write it into deeper understanding
Using “flipped interactions”, Webflow GPT became an adaptive instructor. “Flipped interactions” does what Google can’t.
Asking you questions to give guided, step-by-step instructions. Specifically, to build websites with no code.
Want the same 3-minute crash course for better GPT results?
Check out this article from Descript, pinned within my Apple Notes app
More upfront context you give is one way to get better GPT results.
🏋🏾♂️ Practice it in your work
Along with Devin’s Content That Converts and Eddie’s Transformational Landing Page course, I went to work.
Blending those skills to build We're Not Marketers 💀 website from the ground up.
Gab and Eric gave killer feedback to bring it to life.
🤲🏾 Teach one person for mastery
Yesterday, we spoke more on this in the latest episode. PMM training: Training to stay relevant in product marketing.
(See more deets when you scroll down.)
Teaching is “learning twice”.
BONUS “Gamify” what you learn when boredom strikes
Data analytics might be a dry topic for some (Gab thought so). But, find ways to gamify what you learn to make it fun.
One new way I’m doing that is to time myself on a single task (i.e. writing long-form copywriting onto flashcards).
Got this tip from Armand Farokh of 30 Minutes to President’s Club.
Distractions are a constant: phone alerts, picking your nails, or refreshing LinkedIn for a new notification.
Set up workspace: water bottle, green tea, phone on do not disturb
Start timer on your stopwatch
Proceed on your activity with singular focus
If you break your focus on a distraction, reset your timer and start again
When I first started this, I’d last seven minutes. And here I thought I’m a productivity wizard, Harry! This exercise at first proved me wrong.
My all-time high was 53 minutes and 17 seconds in Quebec City last week.
🎙Featured Episode
PMM training: Training to stay relevant in product marketing
90% of PMMs today don’t have formal training. It’s one way to stand out and stay relevant — getting trained. But if you copy what the 10% do, then you struggle to differentiate yourself.
In this episode, we cover our different prior backgrounds and use what we’ve learned to stand out. In this 40-minute convo, we jam on:
Harder to find PMM jobs in a tighter market. One story to focus more on for “Oscar-worthy” differentiation.
How to identify your superpower as a PMM
Why “picking a fight” should be your PMM superpower
Train on what’s required, right? Wrong! Train on this instead.
Surprising disagreement Gab and Zach had on data analytics skillset.
Are you taking a PMA certification? Know this.
What good product marketers NEVER do when it’s about training.
Truth about our podcast. You’re gonna “facepalm” when you know.
Are you a product marketing consultant? Read Million Dollar Consulting.
How important are certifications for PMMs
How to level up your career with the right certifications
Best part about our weekly newsletter you’d die for.
📣 Grab a cup of Yerba Mate, and sit down to learn how to stay relevant in product marketing on Spotify or Apple Podcasts
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