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Two HARD truths of irrelevant PMMs
#1 All use same training plan, and #2...
Zach Roberts
May 17, 2024
None have a unique POV on PMM fundamentals.
Took me 10 months to recognize mine. It was my first year in product marketing, and it was my then-manager who helped.
“Zach, what you did in that last meeting — keep doing that. That sales voice is critical and one not many have in marketing.”
Okay but you’re reallyyy here to know why I got PMA-certified, six months after breaking into product marketing.
Before we get into that…
Welcome to the 3rd episode of Dying 4 Influence. The weekly newsletter for B2B PMMs dying for it (re: influence, not leads).
This episode is gonna give you so much clout, you’ll forever be #1 sibling in your mother’s eyes — even if she doesn’t know what you do in product marketing.
Let’s ride!
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