Marcus chose violence

Listen. I need to apologize to all of you.

I wrote this beautiful letter about how PMM and Marketing should go on a date instead of always trying to wear the same pair of pants.

Real groundbreaking stuff that would have saved lives and marriages all over the world.

But then Marcus woke up on February 13th and chose violence.

So that’s why I’m tossing that version in the trash. Instead, I choose to defend the honor of you and every PMM that was assaulted on Thursday.

Let’s dive into to our first ever hit-piece.

💀 Okay…it’s not really a hit piece

Don’t worry, we’re not ACTUALLY writing an entire newsletter to Marcus.

But we do want to thank him for this edition because it’s a good time to reiterate our POV at We’re Not Marketers.

POV #1: Product Marketing is the most misunderstood job in any B2B organization

POV #2: Product Marketing has to fight too hard to get a seat at the strategy table

POV #3: Product Marketing plays by an entirely different set of rules than folks in Demand Gen, SEO, Ads, Content, and Brand.

In short:

But don’t get it twisted, we love our Marketing counterparts. So when we say we play by different rules, it’s not a shot at them.

We think “marketing” in 2025 requires you to master channels and manipulate the performance within them. Something that PMMs should not be focused on.

And yes, that goes for anyone who argues that small organizations don’t have enough resources. You should tell that to the CEO who’s forcing the PMM to:

• Write email templates

• Manage company socials

• Plan events and trade shows

• Learn and implement SEO across the site

• Build customer assets every time sales asks for one

• Send a weekly recap newsletter to prove that you’re worth a damn

Take it from someone whose been in this situation. More importantly, take it from someone whose former founder just sold their entire business for a fraction of what his investors poured into it.

Product Marketing needs to find holes in the GTM. We need to have meetings with every stakeholder in the business. We need to figure out why the hell our product is or is not flying off the shelf.

So if you’re not doing it, who will?

Call us crazy, but how many CMOs have you worked for where their “thing” was Product Marketing?

Isn’t it always like ABM, Demand Gen, etc? Even at Drive by Exit Five, the aspiring CMOs all said the same thing.

“Product Marketing is not my strongest skillset.”

No wonder messaging sounds like sh*t, no one does win-loss interviews, and pricing is missing from nearly every B2B website.

Maybe…just maybe…CMOs need Product Marketing, more than Product Marketing needs CMOs.

Now boy, do I feel better. Don’t you?

It felt nice to get that off my chest before heading into date night for Valentine’s Day.

Just remember…we love every single PMM. Even the ONE who assaults us online.

🎙RECAP Episodes (with the Misfits ❤️ picks)
Check our best episodes recap from this season 💀

While you’re waiting for us to resurrect for a 4th time, Season 3 is sitting in the graveyard for you to catch up on.

Check them out while we’re prepping for more Misfit Madness 👀.

After that, we’re launching Season 4 on March 6th, 2025 🎙️💀💀