The key ingredient to any successful GTM motion?

I don’t know much about house-building.

But I know that without the right foundations, it doesn’t matter how pretty the rooms are, or how much I’m saving on utilities

It won’t stand.

The same goes with your GTM motion, without the right target market, everything else will fail.

And it often starts with market research and segmentation

Welcome to the next episode of Dying 4 Influence. The weekly newsletter for misunderstood B2B product marketers.

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Let’s face it— startup founders underestimate market research

If you worked for an egotistical founder at some point in your career, chances are you might still have some trauma remaining.

What is fascinating is that some of them think that market research is just listening to sales recorded calls

But without the right target market, all of that “research” is useless

Your positioning and messaging won’t make sense

The sales team won’t go after the right target

And you’ll be struggling with wasted efforts on multiple personas

But there’s a way of making sure you go after the right target market:

1. Identify quantifiable social proof and which time-to-value is the shortest

2. List down a maximum of three market segments relevant to go after

3. Score the segment attractiveness and your internal capabilities

Now you can re-define your ICP according to that segment, and concentrate your GTM efforts on it.

Gab worked on a template to score which target market you should go after.

It’s available here

🎙Featured Episode:
_{NOTHING - WE’RE DOOMED} 💀

No episode this week! It’s hot outside and our skelly bones need the sun.

But get ready, because we’re closing season 2 next week.

And the topic is not only market research but how we’re currently doing it to plan out season 3.

Here’s a meme instead (yes, it’s our love language ❤️)

Want to become an honorary skeleton?

We launched a competition called Misfits Madness earlier this week.

The rules are simple, send us ‘misfits madness’ on our LinkedIn page and pitch your best idea that you would talk about on the pod.

If we like it enough, we’ll make you battle another challenger to be on the podcast with us.

The most liked idea gets on the show!

YES

WE’RE NOT MARKETERS SEASON 3 TYPE OF SHOW

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