That’s not you. 

Being hired on niche expertise, scrape & post copycat content on the company blog. 

Sounds like you? 

It’s cool, going through (the) motions. 

The new GTM most in-house marketing teams get locked on today.

It’s really not you. So much, fearless PMM leader Megan had this to say: 

We Iive for petty, because we got no organs left inside. So it’s okay!

Megan gave approval to say (publicly) what you might be silent feeling:

“To be bold in marketing? No fear breaking corporate rules.”

(Jail is a great place for focus work btw.)

But if you enjoy creative (and literal) freedom, escape the corporate zoo and groove-listen to what prompted Megan’s words:

Tas Boberrrrr!!

And if you missed it (or don’t get podcasts in jail). 

Here’s 8 episode takeaways to feel seen like our bold OG Megan. 

Can’t promise parole, but our subsequent sentences gonna make you better in your role.

Ooo ooo ah ahhhhhhhh 🐒

Welcome to the next episode of Dying 4 Influence. The weekly newsletter for misunderstood B2B product marketers.

Know how the best PMMs operate in B2B. Get a dose of knowledge to stand tall in a sea of unseasoned marketing.

If you’re a new skellie, you can sign up here and join the misfits.

8 FanTAStic Hot Takes You Missed Last Week

1. Landing Pages: Your Secret Marketing Fiefdom

Just like Meghan told her friend: "paid landing pages, babe. Your own little fiefdom." To that we say, yeah sis. Tas dropped how landing pages live in corporate blind spots, where you can actually test positioning without needing 17 approvals.

When they convert better than the corporate-approved garbage? "Told you so!" (Petty? Who, us?)

2. "No One Reads Your Inbound Content" Reality Check

Tas SLAMMED the uncomfortable truth: nobody reads your thought leadership articles. The one time to keep them thots to yourself. So what? The content that performs best? Tactical, actionable "how-to" content that helps people do their jobs better.

Duh!! You know that. Stop writing what your CEO wants to see and start writing what actually brings in qualified leads. Leading to our next point…

3. Growth Teams Shouldn't Need Permission

"At OutSystems, we didn't have time for approvals. We had to move fast," Tas explained. The most effective growth teams operate like pirates – autonomous, quick, and willing to bend the corporate rules for results.

If you're waiting for executive permission to try new messaging approaches, you're already falling behind.

4. The “Why So Obsessed” Competitor Trap

Too many marketing teams waste time skulking competitors, instead of knowing their customers.

As Tas put it, "Your competitors are all looking at each other, copying each other, and collectively missing what customers actually want."

Your customers want problem-solvers, not competitive stalkers (yikes!).

5. "Less Is More" Actually Means Something

When Tas arrived at HubSpot, they had 27(!) buyer personas. She slashed it down to 5. Sales actually remembered them. Conversions went up.

Revolutionary concept:

when people understand who they're selling to, they sell better.

Your 30-page positioning document? Nobody's reading that either (ohh sh*t).

6. Brand Is The Territory Nobody Owns (So Take It)

"Branding doesn't have clear ownership in most companies, and that's why it's often neglected," Tas shared.

The most successful product marketers step into this vacuum and claim territory.

Don't wait for an invitation to shape brand positioning—create the message first, then get buy-in after you've already done the work.

7. The PMM Superpower: Constant Customer Contact

While other teams hide behind dashboards, the best PMMs are constantly talking to customers. Tas makes it a habit to speak with at least 2-3 customers every week.

Not because some strategy doc says to, but because it gives her ammunition to fight bad internal ideas with actual customer evidence.

8. Lead With Data, Close With Stories

The marketing hack Tas uses to get executive buy-in? Start with cold, hard data that shows the problem, then seal the deal with a customer story that makes it emotional.

"Data convinces the rational brain, but stories convert the gut-level decision maker," she explained.

Those who master both languages win the corporate game.

Ready to break out of your content cage? Check out Tas Bober's full episode where she reveals even more corporate-rule-breaking strategies that actually drive growth.

As Meghan proved – you're not alone in wanting to create marketing that doesn't suck.

P.S. If the content monkey reference hit too close to home, know that we're building a community of rule-breaking PMMs who refuse to create forgettable marketing.

Hit reply and tell us the "corporate rule" you're most tempted to break.

🎙Featured Episode:
When copy gets real: why being too creative actually kills conversions

Is sounding "enterprise" killing your marketing message? In this episode, conversion copywriter Jessica Malnik joins the crew to expose why the most effective copy isn't about being clever—it's about stealing your customers' exact words.

We dive into AI-powered customer research hacks, why corporate speak is a conversion killer, and how LinkedIn "lunatics" sacrifice credibility for clicks. Tune in for practical tips on creating content that actually converts instead of just sounding smart.

If you've ever sat through a meeting where someone suggested "Let's A/B test it", this episode will either validate your frustration or completely change how you work.

Either way, your next messaging project just got a whole lot more effective.

• Why product marketers are the "Swiss army knife" of marketing (and why that's a good thing)

• The surprisingly simple research hack top copywriters use to write enterprise copy that doesn't sound robotic

• The hidden Reddit goldmine most marketers completely overlook

• How AI can help you analyze 1,000+ customer comments in minutes (including the exact prompts to use)

• Why Jessica refuses to work with pre-revenue startups (and what this means for your messaging)

Listen here 🎧

📢 Share the Word

How many of your fellow Product Marketers need to read this? Drop them this newsletter so we can all enjoy the memes.