Do your homework on AI

Didn’t know ChatGPT, 18 months ago.

No joke. Friend mentioned it while catching up. Had to then Google “ChadGPT” to find its website.

(Now realizing my grievous error…)

Crazy, right?

Being I launched a course (last week) on Exit Five about AI.

But it isn’t rocket science - don’t gotta be a self-promoted AI expert (on LinkedIn) to crush prompts and run show.

Like really?

Can’t claim full expertise on a space, which still evolves, new models appears like Pokemon, and different AI use cases in PMM remain untouched.

Guru expertise here is relevant. It’s all about beginner mindset here.

Being that we can know nothing on AI and teach our peers on it, 18 months from now.

Here’s a sneak peek how:

• Write powerful prompts like a creative brief (okay marketing!)

• Don’t wait for big boss corp to teach you LMM

• Build one AI personal assistant

Our secret season 4 guest (to be released) said it best:

Give yourself homework, because if you don’t learn AI, then go into plumbing… because this [PMM or marketing] profession is wrong for you.

No lies detected…

Let’s explore a few ways how to level up on AI, without guru expertise making us feeling like we can’t.

Alright? We got this, let’s get it.

#1 Write prompts like a creative brief

If you’re still writing prompts like a Google Search, then we’re doing it wrong. Treat every prompt like a creative brief; you’re giving to an intern to run on.

But I get it: Googling is a hard corporate habit.

It kneecaps us on AI prompting though, because it skims what we can really get from an AI prompt. This clicked for me after listening to an Exit Five podcast.

(Just because we’re not marketers, don’t mean we can’t learn from the best)

Reverse prompting

Tell AI to “ask me questions” at the end of any prompt. That simple line flips the script and treats you like Google.

Asking questions you might not be reflecting on.

Expanding perspective and improving results, with one new sentence.

Give it context to refine the results we want. And when you like the result?

Here’s a bonus tip:

Ask AI (whatever LLM you’re using) to “print out the prompt, so I can replicate it for future projects”.

In short? If you’re still unsure about prompts, ask AI to teach you how.

Or… check out this quick how-to.

#2 Don’t wait for boss to teach GPT

Gonna make this short.

• If you’re still asking on LinkedIn, what can AI do for me?

• If you’re still writing prompts like Google 2.0.

• If you’re still waiting for employer to expense your AI subscription.

You’re giving up the keys on your career growth, on elements outside of your control.

Don’t do that.

You’re too smart to be told how to run AI. We’re in a prime space to self-learn, make mistakes, and maybe teach a thing or two.

(Not like a guru)

But really teach in a way that we know what we’re f*cking talking about.

#3 Build one personal AI assistant

Watched a 10-minute video from Kieran Flanigan on it.

To be honest? I was a bit skeptical at first.

Not because he’s a marketer, but how could I build an AI personal assistant?

Like that felt like some big boss hero sh*t. But I was counting myself, without really giving a chance.

Building my first AI assistant was the momentum I needed to build a second one (focused on writing), and my next one (on research).

This is what I mean by giving ourselves homework.

Study our peers, identify what you like (or scares), and give it a whirl.

AI isn’t crazy hard, no matter how much “AI experts” make it sound, so they thump and flex on LinkedIn.

With a little dedicated work and grace to make mistakes, I can’t wait to watch your course on AI, 18 months ago.

Beginners can be really good at AI too. Just try.

🎙New Episode Alert
Well… not quite. It’s a recap on how to build influence

We’re taking our own advice in the last two weeks.

Ruffling feathers on LinkedIn, shaking our POV, and pushing on why PMMs aren’t marketers.

Because to be influential, one way is to start dialogue on new perspectives.

This isn’t time to sit on the sidelines and sip on juiceboxes.

(Does sound good, but no.)

You’ve got a powerful perspective, and it’s a disservice to not speak up and give your take. Who knows?

Some peeps might vibe on it and tune in to your pod to listen. Still wanna rock with us?

We’re launching Season 4 on March 6th, 2025 🎙️💀💀