Differentiate as a PMM with your superpower

The role of product marketing is BOOMING. 💣

But “more booming” might mean more fierce competition you must face.

To find a new role, or to have a healthy client pipeline (if you’re a fractional PMM).

Like wearing multiple hats, skill-building matters in product marketing. We (PMMs) talk about it, a lot.

But how often do we pause and ask:

“What makes me uniquely valuable in my role?”

It’s time to get real about what sets you apart.

This positioning is now about you.

Here’s how to do it

Welcome to the next episode of Dying 4 Influence. The weekly newsletter for misunderstood B2B product marketers.

Know how the best PMMs operate in B2B. Get a dose of knowledge to stand tall in a sea of unseasoned marketing.

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How to Find and Own Your Superpower 🦹‍♀️

Ok so, just to talk in terms that we all understand.

Problem: The product marketing industry is growing, but becoming more crowded and harder to differentiate.

Solution: By positioning ourselves strategically and differentiating as in-house, job seeker, or fractional PMM.

Benefit: Niche down your expertise in a way that makes you look more desirable to work with as a PMM, especially with the broad nature of the role.

So now, let me ask you a question 👇

What is your edge as a PMM? For some, it’s bridging the gap between sales and marketing.

For others, it’s crafting killer messaging that makes competitors look like amateurs.

But how do you figure it out?

Here are some tips inspired by our latest podcast episode:

1. Reflect on Your Wins:
   Write down your proudest projects. Identify trends in what you enjoyed most and where you delivered the biggest impact.

2. Try It All:
   You might think your strength is sales enablement until you try messaging, product launches, or pricing strategies. Experiment to discover what truly resonates with you.

3. Get Feedback:
   Talk to colleagues, mentors, or peers. What strengths do they see in you that you might overlook?

4. Transferable Skills Are Gold:
   If you’ve never done a product launch, think about similar experiences—events you’ve organized, campaigns you’ve executed, or even hobbies that demonstrate key skills.

5. Map Your Energy:
   On Friday, take 30 minutes to review your week. What tasks gave you energy, and what drained you? Align your career with the work that excites you.

6. Sharpen the Saw:
   Focus on the skills that make the biggest difference. Don’t try to do it all—focus on what makes you exceptional and build around it.

Remember: every PMM comes in with a unique perspective and background. 

That’s your differentiator. Own it proudly 💎

Here’s a quick example of how I’m doing it for myself as a solopreneur:

• Spent almost a decade within marketing, mainly as a growth and product marketing, most in B2B SaaS (Experience = What have I done?)

• Was always great at writing, and spent a lot of time reading in English, even as my 2nd language (Foundation = What am I good at?)

• Wrote 260+ emails and LinkedIn DM templates for 30+ B2B SaaS (Milestone = What win can I show to prove my foundation?)

• Struggled a lot with messaging and positioning the 4 times I was a startup solo marketer (Character = What have I struggled with before?)

• So if you take: my background in marketing, running campaigns, struggling with messaging with early-stage tech startups trying to market to North America (Experience + Milestone + Character)

• My superpower would be: Messaging testing and writing about message-market fit
  

  Try it out for yourself, and send us your example 👀

🎙Featured Episode:
How to find your superpower as a PMM

This week, we’ve tackled a subject that we’ve been asked about over 20+ times.

How can you find your superpower as a PMM and differentiate yourself from others?

We’ve talked about how product marketers can uncover their competitive edge and use it to stand out.

From transferable skills to confidence-building rituals, we dive into how you can stop being just another PMM and start being un-ignorable in your role.

Go here to listen now.

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We’re donating 75% of the profit per piece ($17)

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