ChatGPT and PMM match on Bumble...

One day, PMM had a research question. (Google) Gemini was OOO.

So, PMM resorted to ChatGPT for help. Had a free trial for ChatGPT Plus:

“Why not?” PMM shrugged. 🤷🏾

Ready for the long-awaited answer, ChatGPT then asks PMM:

“Soo you’re a PMM… what do youuuu do?”

*PMM cancels ChatGPT Plus*

Don’t worry, PMMs— AI won’t take our jobs: they don’t want to write one-pagers either.

Welcome to the next episode of Dying 4 Influence. The weekly newsletter for misunderstood B2B product marketers.

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🎯 ChatGPT & Us

That’s a preview from our convo we recorded this week with Jarod Greene, former Gartner analyst and now CMO at Vivun. (Episode drops this fall, stay tuned!)

Who doesn’t love a goood Gartner report?

It offers valuable insights and bestows rockstar credibility when used in your first-call deck. Objective information you can point to and say:

“That’s WHAT Gartner said, my boy!”

But if you’re…

A. at a bootstrapped startup.

OR

B. barred from the $997 annual marketing budget (because you’re not a marketer),

then you don’t have $7K in your trust fund for one Gartner report.

That’s why you need ChatGPT Plus (or Gemini) to circumvent the “research analyst paywall”. Giving you unlimited access to research insights you’d not have access to, traditionally.

And if Jarod says so, like c’mon…

Who wouldn’t listen to a (former) Gartner analyst?

$20/monthly for ChatGPT Plus, $20/monthly for Gemini, AND Gemini is offering two-months free?!

C’mon y’all, let’s not play games and find out one way to use ChatGPT and Gemini to deliver quality research stats for your next call deck, in less time.

⏳ In the next 4 minutes…

You’re gonna know these 3 topics…

• Reverse prompting: Why you want AI to ask you questions?

• Got one stat? How to use that single one to discover much more.

• An actual example from a client project I’m working on right now

Let’s pop, lock, ‘n prompt

🧏🏾‍♂️ Google Search can’t ask you questions

When you’re researching, Google is your best friend. Ask a question and get an answer.

That’s after scrolling seven “sponsored” ads and playing whack a mole across five more links to finallly find the answer you need.

And if you’re like me, then you’re gonna keep searching to find the original source. Always cite your sources — that’s not a hot take, that’s just proper writing etiquette.

Reverse prompting allows you to cut the BS and get what you need faster In your research. Tell AI what you want in your prompt AND THEN say:

Please ask me clarifying questions you need to tailor your response.

It’s gonna spit out several really relevant questions. They get you thinking and help you consider details you never gave much thought to.

Here’s an example of what that prompt looked like for me:

This now becomes a ‘call-and-response’. AI is your thought partner, challenging you to consider details that Google won’t ask you.

📊 Don’t have enough stats? Read this.

The screenshot above highlights that actual dilemma. You’ve got a really good stat, and you want to build from it — to strengthen your presentation.

Again, this is where you can use AI to find similar stats — when you can give it a good example of one.

So let’s say you find a stat or insight (internally or traditional search), and you want more numbers to bring objective credibility to your story.

On top of that, you can then ask AI to give you the actual sources to cite in your presentation.

Combine this approach with reverse prompting, and you’re on your way to research faster with more powerful stats that sellers will thank you for in their next customer call.

🤼‍♂️ What this might look like for you

Here’s one slide of what this research produced:

This is part of a sales play campaign I’m building for a cybersecurity client. As a former sales rep, I know firsthand what objective numbers can do in building client trust.

Using AI helped me find a diverse set of numbers and sources to point back to.

It’s like what Jarod said in our conversation:

AI won’t people who use AI in their work.

Hope this gives you one more way how to level up your work too.
 

🎙Featured Episode = NONE this week

✨ IF YOU DON’T HATE US, SHOP FROM US

Eric broke out his sewing kit to create this new hoodie collection. My mom saw it, and cried tears of joy.

The messaging hit different. She finally knew then I wasn’t a marketer.

She my siblings I was her favorite son.

If you’re not a marketer, and still the least-loved child, shop under the Merch tab on our website. Take a photo with your favorite loved one, and share it with us.

We love all the love.

📢 Share the Word

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