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Why most buyers hide in plain sight
Bad audience research.
Zach Roberts
June 07, 2024
“Knee jerk” urge to sound smart in B2B marketing?
Might be an early sign you don’t know your target audience. Symptoms include, but not limited to:
Use words they don’t use (AI copilot??)
Belittle what they want to use (“legacy” apps)
Use overplayed phrases to coverup for no audience research
Make work human? Okay bye. 👋
If your CEO begins to show symptoms, please consult your nearest PMM community. Bad audience research is a B2B epidemic.
One you shouldn’t fight alone.
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