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- Be a "business-relevant" product marketer.
Be a "business-relevant" product marketer.
When you complete multiple internal requests, no team ends up using.
Zach Roberts
May 10, 2024
Only 20% of today’s product marketers have direct “pricing and packaging” experience. 1 of the 4 Ps in marketing*, 80% of PMMs don’t have (myself included).
*”Pricing and packaging” is considered one P — go figures!
Yi Lin’s client sharpened her competitive strength on that insight to break into her first product marketing role, in monetization. Beating out TWO internal candidates in doing so.
She was a CPG (consumer packaged goods) marketer, where “pricing and packaging” experience is second-nature in that industry. Instead of stacking up online PMM courses to get the job, she leaned on a better teacher.
Her past experience.
Using your own past experience — if relevant to the job description — is one way to stand tall in a more competitive PMM job market today.
An approach I used to break into PMM five years ago, too. And still today, sales continues to be my PMM superpower.
What’s yours?
Hey and welcome to the 2nd episode of Dying 4 Influence. The weekly newsletter for B2B PMMs to get you influence, like you’re walking the Met Gala alongside Zendaya (Zen-DAY-UH). Difference being paparazzi thinking she’s your +1, not the other way around.
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